Scott Cooney

PNC BANK - RISKY MONEY MOVES

PNC Bank takes a safe, boring approach to your money. Maybe not the sexiest way to build wealth, but we’ve found it’s the best one.

So we leaned into social trends to visualize what some of today’s riskier investments would sound like if they were people.

From NFT’s to dubiously rare collectibles, we introduced the world to the personalities behind these risky money moves - concluding that safe and boring is still the best way to be with your money.